Reframing Buddhist Pilgrimage Promotion through Early Buddhist Ethics: Towards a Concept of Mindful Marketing

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Budi Hermawan.pdf (764.38 KB)

Date

2026

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Bhiksu University Of Sri Lanka, Anuradhapura.

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Buddhist pilgrimage, early Buddhist ethics, mindful marketing, sacred representation, pilgrimage promotion

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https://dl-busl.nsf.gov.lk/handle/123456789/3167

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09th International Buddhist Conference - IBC 2026

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